WELCOME TO LONDON COFFEE

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Advantages of Espresso Industry Business

By combining our commitment to quality, memorable experiences, expansion, innovation, sustainability, partnerships, and a culture of continuous improvement, we are confident in our ability to realise our vision of becoming the largest chain of coffee brands globally. Join us on this exciting journey as we brew excellence, one cup at a time.

COFFEE IS AN INDUSTRY THAT IS

  • Cash Payment business.
  • Only One Time setup  Investment.
  • Low Labor supply cost, low working expense.
  • Running even in Recession
  • 365 days income.
  • Negligible seasonality – 12-month business.
  • Is relevant in all communities and economic climate.
  • Doesn’t change or get old with innovation updates.
  • Have low non-perishable inventory requirements.
  • Cannot be outsourced.
  • Helping individuals have a positive feel  themselves.
  • Very low competition
  • Coffee is the second most consumed beverage in the world, after water.
  • Coffee  industry is expanding on the grounds that Consumption is expanding.
  • Market size esteem in 2023: USD: 24,283.1 million Income gauge in 2030: USD 51,404.0 million.
  • Public  meeting Spot

WHY CHOOSE A LONDON COFFEE FRANCHISE?

It provides a business person or marketing executive to establishment your franchise outlet and they will be support to develop business, and continuous admittance to help in marketing ideas, publicizing, advertising, recruiting, retention, training, management they have the power of an international brand working for them, 24 hours a day, 7 days a week, to bring them more business.

The continuous business relationship we give inside the London coffee establishment franchise includes the service, the products, and brand trademark,  as well as the entire business concept itself from marketing strategy, plan, Standard Operating Procedure, systems, formats, audits, billing software, training, quality control, ongoing assistance, guidance and supervision. In short, it provides small business (the franchisee) with the tools of big business (provided by the franchiser).

OUR VENTURES FOR FRANCHISE

LONDON COFFEE
PERU CHICKEN BIRYANI
OCEAN TIDE
ANGORA MUTTON

Initial Training: The London Coffee Company may provide comprehensive training to franchisees, covering various aspects of coffee preparation, customer service, and sales techniques. This training could include hands-on barista training, product knowledge, and guidance on delivering an exceptional coffee experience.

 Operations Manual: The company may provide franchisees with an operations manual that outlines the standard operating procedures for running a successful coffee franchise. This manual may include guidelines for customer service, sales techniques, inventory management, and quality control.

 Marketing and Advertising Support: The London Coffee Company may offer marketing and advertising support to franchisees. This can include providing marketing materials such as branded signage, menus, brochures, and promotional items. They may also provide guidance on local marketing strategies and assistance with regional or national advertising campaigns.

 Branding and Image: The company may provide franchisees with access to their established brand and image. This can include using the company’s name, logo, and overall branding in their store design, uniforms, and marketing materials. The consistent branding helps to create a recognizable and unified image for customers.

 Product and Supplier Support: The London Coffee Company may have established relationships with suppliers and provide franchisees with access to high-quality coffee beans, equipment, and other necessary products at competitive prices. They may also assist franchisees in sourcing the right equipment and ensuring product consistency across all franchise locations.

 Ongoing Support: The company may offer ongoing support to franchisees to help them succeed in their sales efforts. This can include regular visits from field representatives who provide guidance, conduct performance evaluations, and offer suggestions for improvement. 

 Sales Analysis and Reporting: The London Coffee Company may provide franchisees with sales analysis and reporting tools to track their performance and identify trends. This can include access to sales data, key performance indicators, and benchmarking information to help franchisees evaluate their sales performance and make informed business decisions.

START UP SUPPORT

  • Location assistance / Site approval.
  • store Architect, Designs, Layout, etc. 
  • Diamond Inspired Designs (Walls, Ceilings, Furniture, etc.)
  •  Legal Obligation / license procurement

FRANCHISE BUSINESS OPERATION SUPPORT

  • Pre-opening and going operational assistance to franchisees.
  • Implements and assists with all operational programs and procedures, including the First London Coffee store Opening program.
  • Schedules personalised visits to existing coffee stores
  • Conducts regularly scheduled phone calls to discuss service, retail and training needs.
  • Hosts the annual franchise Convention for all franchisees.

TRAINING SUPPORT

  • Provides in house training in the London Coffee stores.
  • Trains on customer service and London coffee store operations.
  • Tie up with top Coffee and  foods industry leaders to train on current trends and techniques.
  • Grand Opening Ceremony – Our PR company will organise the grand opening day for your London Coffee store.
  • POS – Billing Software – We have a billing software which we have taken from the world largest store software company. We will share the same software with you for your billing. 

MARKETING SUPPORT

  • Highly innovative/irresistible marketing offer like Birthday rewards or complimentary offers.
  • Marketing Strategies and Campaigns like radio advertisements, print media, digital marketing, social media campaigns, and other promotional initiatives.
  • Local Marketing Support 
  • Digital Marketing & Online Presence
  • Influencer marketing
  • Training and Education to understand effective marketing techniques.
  • Market Research and Analysis.

SOCIAL MEDIA MARKETING SUPPORT

Dedicated social media Marketing handles:

  • Facebook

  • Instagram

  • Twitter

  • Youtube

  • Linkedin

SOCIAL ENGAGEMENT SUPPORT

  • Instagram uploads
  • Twitter postings
  • Facebook uploads
  • Instagram check-ins
  • Facebook check-ins
  • LinkedIn posts
  • YouTube videos
  • Google ADs

SPONSORED LOCAL LISTING

  • Facebook local
  • Google local
  • GPS based ad
  • Facebook ads post and likes campaign
  • Google ads words campaign
  • Instagram ad and likes
  • SEO marketing
  • Sem marketing
  • Analytics and reports

LAUNCH SUPPORT

  • Planning and Execution.
  • Launch Plan in SMM and PR.
  • Promotion
  • Cross Marketing.

POST OPENING SUPPORT

  • Sales incremental strategies.
  • Audits.
  • Promotional offers.
  • London Coffee loyalty membership programs.
  • Google and website listing.

SOCIAL ENGAGEMENTS STATISTICS

  • Facebook: 3,000,000+ fans
  • London coffee: average of 500,000 monthly visits.
  • London coffee: average of 1,500,000 monthly imp.
  • YouTube channels: 1,000,000 subscribers
  • YouTube: Average of 15,000,000 monthly views.
  • Daily motion: average of 500,000 monthly views.

SOCIAL ENGAGEMENTS STATISTICS

  • 150 new stories (Facebook)
  • 200 new stories (Instagram)
  • 50 new stories (Twitter)
  • More than 300 new stories per month!
  • Due to London Coffee’s brand POPULARITY and our customers love to Post, like, share, comment, check-in, take pictures, shoot videos, tag, and more in all of our locations!
  • The social engagement within London Coffee network is an exciting average of 300 stories per day – every story is free – word of Mouth – advertisement.

OTHER SALES SUPPORT

  • Tie up with Zomato, Swiggy, and like apps 
  • Collaboration with youtubers, influencers and celebs
  • Offering Promo Codes 
  • Offering Various discounts and vouchers like birthday discount, student discount, anniversary, festive discount etc
  • Regular, and frequent customers

REQUIRMENTS TO OPEN A LONDON COFFEE STORE FRANCHISE

  • You will have to meet the below requirements and lease them out to London Coffee store to enjoy a regular flow of income:

 

  • In both models, franchisee gets the rights to use the brand name, systems & Process & billing software.  The minimum investment required, revenue, and the number of staff-

OUR FRANCHISE TYPE

LONDON COFFEE

PERU CHICKEN BIRYANI

OCEAN TIDE

ANGORA MUTTON

Details are Given Below For different area setup

Store Setup Cost 15 lakh Plus GST. And Cloud Kitchin Cost 10 lakh Plus GST Area 400 to 500 Sq. Ft.

Store Setup Cost 12 Lakh Plus GST
And Cloud Kitchen 8 Lakh Plus GST Area 400 to 500 Sq. Ft.

Store Setup Cost 15 Lakh Plus GST
And Cloud Kitchen 10 Lakh Plus GST Area 400 to 500 Sq. Ft.

  • Franchisee invests & Franchisee runs the operations. Franchisee will take care of all the operational expenses like Rent, Salary, Electricity, Telecom, Maintenance, store Consumption, etc. and will pay 6% of revenue  after frenchise will get profit  Fix Royalty Per Month, whichever is Higher, to the Company.

LONDON COFFEE FRANCHISE MODEL :

LITE MODEL

Area Required: 500 Sq. Ft. Investment : INR 25 Lacs Franchise Fee: INR. 10 Lacs + Tax Approximate income: INR 15 to 20 Lacs per Year

REGULAR MODEL

Area Required: 1000 Sq. Ft. Investment : INR 60 Lacs Franchise Fee: INR 15 Lacs + Tax Approximate income: INR 30-36 Lacs per Year

SUPER MODEL

Area Required: 1500 Sq. Ft. Investment : 1 Cr Franchise Fee: INR 20 Lacs + Tax Approximate income: INR 40-50 Lacs per Year

LOUNGE MODEL

Area Required: 2000 Sq. Ft. Investment : INR 1.6 Crore Franchise Fee: INR 25 Lakhs + Tax Approximate income: INR 60 to 80 Lacs per Year

FINANCIAL REQUIRMENTS

  • The total franchise cost is between ₹25 to ₹1.8 Crore depending on the store location and store area. The franchise cost includes the cost of equipment and the expenses for the interior, which should roughly take around ₹4000 Per sq feet

  • Brand licence fee Rs. 1000 per Sq. Ft.

COMPANY SUPPORT AFTER STARUP

  • Merchandise Employee welfare and recognition

  • Staff is retained well if they work for a bigger group than a individual shop

  • Annual Meeting & picnic for recognizing the store manager, barista, cafe associates, utility associate and prep cook, lead cook, support manager, chef manager and district manager etc. In store & outstation training for staff.

FRANCHISE STEPS TO OPENING

  • Initial Franchise Inquiry Made by prospective partner.

  •  Prospective partner receives franchise Kit.  Read all the detailed franchise Kit.

  • Complete the franchise form & purchase the due diligence Brand license fee only Rs. 5 lacs or 1000 per Sq. Ft.

  • Prospective partner receives the due diligence kit and prepares for discovery day.

  • Prospective partner meets the “New Business Development Manager” on the discovery day.

  • Interview call with Senior Manager.

  • Prospective partner & company mutually decide on agreement.

  • Franchisee Agreement is Signed & Franchisee fee payment is made.

  • Franchisee shortlist the site and get approval from the Company.

  • Architect is assigned & project given to architect after approval of store design.

  • 2 Key person of the franchisee gets 2-3 weeks training at the site of the store.

  • New Staff recruitment by franchisee or company.

  • 1 Week Training of new staff by company at franchisee premises.

  • Store ready for inaugurations.

  • Grand opening of London coffee store.

STEP TO APPLY FOR A LONDON COFFEE FRANCHISE

If you meet all these requirements, you will need to send the following details to the company’s office. The official web address www.londoncoffee.co   is where you need to send the following:

  • Name of all the owners who own the space/area.

  • Residential address and contact information of all the owners

  • Postal address of the commercial space

  • Square feet details of the space

  • Frontage area of the space

  • Location photograph and video

  • Catchment area demographics

  • The brand gets signed for 5 or 9 years, and you can renew the agreement once the stipulated period ends.

FRANCHISE PREREQUISITES

  1. An entrepreneur who invests fully in the adventure

  2. A trader who already have a proven track record

  3. A rigorous operator

  4. A person sharing entrepreneurial values: curiosity, dynamism, team spirit and stubbornness.

  5. Person with zeal to become successful as an entrepreneur.

  6. Person looking to start a new business with a reputed name in the industry.

  7. Person with entrepreneurial excellence and sound managerial skill

  8. Individual ready to put full endeavours to be the leading brand name.

  9. The commitment to brings change in standard of living in the society.

  10. Leadership experience in related field

  11. A track record of success in providing the highest level of customer service & satisfaction in business. 

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